More than a media partner

Tasks in this role:

— leading and preparing strategic proposals together with other departments of the agency;

— planning multi-channel proposals — offline channels, TV + OLV;

— TV planning at the level of R&F concept, channel mix, Cost Per Reach, optimization;

— preparing proposals for audience/format/platform research — Test&Learn placements and BLS;

— team management.

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Tasks in this role:

— developing strategic products for the client together with strategy, research, buying, and analytics teams;

— leading the preparation of tactical materials and recommendations for the client: overseeing the development of media plans covering all digital channels: OLV, Display, SEA, bloggers, special projects, performance, SMM;

— defending digital strategies and tactical strategic approaches for the client;

— analyzing and providing reports and recommendations on all client metrics, including business data and optimization recommendations within ongoing campaigns;

— regularly analyzing the achievement of media KPIs of advertising campaigns, the quality of delivered results, and ensuring timely optimization actions;

— supervising the preparation and presentation of PBA to the client;

— analyzing the market for new formats and trends;

— controlling the service and quality of the product delivered to the client;

— team management.

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Tasks in this role:

— participating in strategic and tactical planning of clients' digital activities;

— analyzing and refining client briefs, defining key work directions, making initial channel selection and budget split;

— setting and controlling task execution by implementation departments;

— collecting and preparing final proposals and presentations for clients;

— evaluating the effectiveness of advertising campaigns, including post-click analysis;

— writing conclusions for clients and building a knowledge base of recommendations;

— preparing reports for clients;

— participating in the preparation of trainings for the client;

— maintaining regular communication with the client.

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Tasks in this role:

— collecting, processing, and analyzing data from advertising campaigns and clients' business;

— building clear and visually appealing reports and dashboards in Power BI, Yandex DataLens, and Excel;

— working with databases and API integrations;

— participating in the development of conclusions and recommendations that influence real business decisions;

— monitoring data quality and accuracy.

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