Drive target visitors to discover the power of new make, improve conversion to and test-drive requests.
Result: On budget and 43% above plan on site visits and test-drive requests.
Reach out to the young audience through integration with relevant celebrity.
Result: 2,5 million views on YouTube.
Drive consideration among regional business decision makers interested in complex communication solution.
Result: Number of leads increased by 43,5%, cost per lead reduced significantly.
Minimize the negative effect of competitive black PR, harmonize the brand-related search and social space.
Result: Positive and neutral mentions dominate SERP in Yandex and Google. Organic increase of positive brand-related sentiment in social.
Improve brand awareness and perception, drive trial of the new product series.
We created online community about getting perfectly fit through intensive workout and healthy food.
Video content posted and promoted in 6 social networks.
Result: All campaign KPIs (reach, VTR, click-through etc.) improved by 25% or more.
Drive new line of Petelinka poultry products.
Online users always look for fresh recipes. To stay Top Of Mind of consumers, we sponsored 6 500 recipes. Each sponsorship organically exposed product benefits.
Results: 100 M product exposures, including 6 M organic reach. CPU ~ 0,5 RUB.
Improve brand metrics and drive trial within narrow target group.
We researched media behavior and content preference for the group and selected most relevant channels and communication vehicles such as product placement inside the popular +100500 show, Dom-2 vlog, amplification featuring the star of "Univer" TV show.
Results: Over 3 M completions of branded video, 90 K likes. The campaign reached out to 2.5 M consumers.